How this humble roll became Portland’s signature sandwich bread

Though not quite the household name of Amoroso’s in Philadelphia or Leidenheimer’s in New Orleans, the rolls have become popular enough that the phrase “on Fleur de Lis ciabatta” is now a local byword for quality sandwiches. And if it weren’t for the persistence of a couple of first-time restaurateurs, it might never have made it beyond the bakery.

Read more at the Oregonian.